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Published in 2019 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucz044
Abstract: The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption.…
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Keywords:
syndrome luxury;
luxury;
consumption;
luxury consumption ... See more keywords