The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products
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DOI: 10.1108/jima-05-2020-0133
Abstract: Purpose The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed… read more here.
Keywords: processed food; semi processed; syubhah semi; muslim consumers ... See more keywords