LAUSR

Tactical use of rewards to enhance loyalty program effectiveness

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1 Published in 2020 at "International Journal of Research in Marketing"

DOI: 10.1016/j.ijresmar.2020.02.005

Abstract: Abstract A key member benefit for participating in a loyalty program (LP) is the rewards earned for points accrued. One popular reward structure is a catalog of many diverse items. The rewards among this broad… read more here.

Keywords: loyalty program; use rewards; program; reward ... See more keywords