Legitimation strategies and tactics in corporate discourse
Sign Up to like & getrecommendations! Published in 2020 at "Communication Studies"
DOI: 10.24147/2413-6182.2020.7(2).365-376
Abstract: This article proposes a typology of strategies and tactics of legitimation. The linguistic interpretation of the concepts of “legitimacy” and “legitimation”, developed in the article, is based on the following theoretical sources: on the notions… read more here.
Keywords: article; legitimation; strategy; strategies tactics ... See more keywords