Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1034872
Abstract: Introduction There is a common phenomenon of tactile missing in online retail. How to realize consumer tactile compensation is a consensus problem in the field of e-commerce. More and more marketeers and scholars convey their… read more here.
Keywords: visual language; study; effect; tactile compensation ... See more keywords