Consumers’ Willingness to Pay for Tactile Impressions: A Study Using Smartphone Covers
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DOI: 10.1109/access.2022.3197891
Abstract: This study examines in what way tactile impressions affect consumers’ willingness to pay for a product. We used a sample of 139 students and staff from a large university in Japan. Participants, who are also… read more here.
Keywords: willingness pay; pay; smartphone covers; tactile impressions ... See more keywords