The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective
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DOI: 10.1016/j.jretconser.2020.102393
Abstract: Abstract The study focuses on comparative effectiveness of two e-tail servicescape dimensions, e.g., product assortment and order fulfillment on consumers’ online purchase intentions for fashion apparel shopping. The mediating effect of shopping assistance and efficiency… read more here.
Keywords: tail servicescape; shopping assistance; fulfillment; tail ... See more keywords