Tail or no Tail? Applicability of the Long Tail Theory to the German Online Media Market
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DOI: 10.51480/1899-5101.13.3(27).4
Abstract: The Long Tail theory serves as an explanation for market change triggered through evolving online market conditions. However, it is often referred to without empirical validation, or with inconsistent findings on its applicability. Therefore, this… read more here.
Keywords: online media; long tail; market; tail theory ... See more keywords