The optimal sales format for green products considering downstream investment
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DOI: 10.1080/00207543.2019.1612963
Abstract: With the increasing public awareness of environmental protection and the popularisation of suppliers' green production, a growing number of e-tailers are also investing in green products or services. The greenization of an e-tailer brings additional… read more here.
Keywords: online channel; investment; supplier; tailer ... See more keywords