Integrating the effects of technology self-efficacy, perceived social security, and product halal image with the DOI model: takaful in Sabah, Malaysia
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DOI: 10.1108/jima-06-2024-0247
Abstract: Purpose This paper aims to investigate the factors that drive the adoption of takaful products among nonusers applying the diffusion of innovation (DOI) theory in Sabah, Malaysia. Design/methodology/approach Convenience sampling was used to conduct this… read more here.
Keywords: takaful products; self efficacy; halal image; image ... See more keywords