Online food delivery services and behavioural intention – a test of an integrated TAM and TPB framework
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DOI: 10.1108/bfj-05-2020-0418
Abstract: PurposeThis research leverages an integrated framework that uses the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to analyse the main drivers of users' intention to use food delivery apps. The purpose… read more here.
Keywords: tpb; online food; tam tpb; food ... See more keywords