Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow
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DOI: 10.3389/fpsyg.2022.800199
Abstract: In this study, we investigated whether background information of a visual charity appeal can influence people’s motivation to donate and the hypothetical amount donated. Specifically, participants were presented with a charity appeal to help a… read more here.
Keywords: information; tangibility; background; amount ... See more keywords