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Published in 2019 at "Sport, Business and Management: An International Journal"
DOI: 10.1108/sbm-01-2018-0002
Abstract: Purpose Since the 1990s, the International Olympic Committee has offered nations more medal-winning opportunities at every Winter Games. Meanwhile, many countries are constrained by their limited financial resources to target sports strategically. The purpose of…
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Keywords:
winter;
winter games;
target sports;
sport ... See more keywords