Application-Based Targeted Advertisement System for ATSC 3.0 UHD Service
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DOI: 10.1109/tbc.2020.3028337
Abstract: This study introduces a targeted advertisement service in the terrestrial UHD transmission environment by proposing a method to control advertisement exposure in real-time with minimal impact on current systems. The suggested system uses advertisement management… read more here.
Keywords: system; based targeted; real time; targeted advertisement ... See more keywords
Privacy-Aware Online Social Networking With Targeted Advertisement
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DOI: 10.1109/tnet.2021.3137513
Abstract: In an online social network, users exhibit personal information to enjoy social interaction. The social network provider (SNP) exploits users’ information for revenue generation through targeted advertisement, in which the SNP presents advertisements to proper… read more here.
Keywords: information; targeted advertisement; privacy; snp ... See more keywords
ATSC 3.0 Personalized Targeted Advertisement
Sign Up to like & getrecommendations! Published in 2021 at "Smpte Motion Imaging Journal"
DOI: 10.5594/jmi.2021.3052544
Abstract: Among the numerous enhancements brought by Advanced Television Systems Committee (ATSC) 3.0 to build the next-generation TV, personalized content is one of the most innovative and awaited. Nowadays, consumers have become used to an interactive… read more here.
Keywords: personalized targeted; atsc; atsc personalized; targeted advertisement ... See more keywords