Direct-to-Member Household or Targeted Mailings: Incentivizing Medicaid Calls for Quitline Services.
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DOI: 10.1016/j.amepre.2018.06.026
Abstract: INTRODUCTION Innovative methods are needed to promote tobacco cessation services. The Medi-Cal Incentives to Quit Smoking project (2012-2015) promoted modest financial and medication incentives to encourage Medi-Cal smokers to utilize the California Smokers' Helpline (Helpline).… read more here.
Keywords: household; individually targeted; targeted mailings; medi cal ... See more keywords