Are You Targeting Too Much? Effective Marketing Strategies for Brands
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DOI: 10.2501/jar-2018-008
Abstract: The emergence of increasingly quantifiable forms of interactive digital advertising has resulted in advertising becoming much more of a quantitative practice. While the so-called “perfectly quantifiable” click emerged as a readily used key performance indicator… read more here.
Keywords: targeting much; effective marketing; much effective; advertising ... See more keywords