Whom to Help: Prosocial Behaviors and the Restoration of a Tarnished Identity
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DOI: 10.1177/00027642211066036
Abstract: How can moral transgressors rebuild their image as good people? Using affect control theory, I hypothesize that prosociality—benefitting others—will blunt negative impressions of a norm violator. I also hypothesize that benefitting good or weak people—and… read more here.
Keywords: prosocial behaviors; tarnished identity; restoration tarnished; help prosocial ... See more keywords