The Stroop Task Influences Product Evaluations
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DOI: 10.3389/fpsyg.2021.688048
Abstract: Cognitive conflict is considered to represent a psychologically negative signal. Indeed, a recent publication showed that cognitive conflict emerging from the Stroop task influences evaluations for neutral shapes that had become associated with conflict and… read more here.
Keywords: conflict; task influences; product; stroop task ... See more keywords