The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
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DOI: 10.1177/0022243719834945
Abstract: Technology is making it easier for firms to track consumers’ purchase history and leverage the information when setting prices. This article explores the practice of behavior-based pricing (BBP) in a horizontally differentiated market where consumers’… read more here.
Keywords: diverse consideration; based pricing; behavior based; taste diverse ... See more keywords