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Published in 2021 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2020.104082
Abstract: Abstract A significant body of research demonstrates the existence of taste-shape correspondences. People associate tastes and visual shapes non-randomly. For example, round shapes are associated with sweet taste, while angular shapes are associated with sour…
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Keywords:
shape;
target;
shape correspondences;
taste ... See more keywords