“Tata i-Shakti” to “Tata Sampann”: rebranding or repositioning?
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DOI: 10.1108/eemcs-09-2016-0191
Abstract: Subject area Marketing. Study level/applicability This case may be used by instructors to teach undergraduate, post graduate and executive level programmes in management. It may be used in basic marketing, branding or marketing strategy courses.… read more here.
Keywords: tata; tata sampann; tata shakti; brand ... See more keywords