Considering the application of a mixed reality context and consumer segmentation when evaluating emotional response to tea break snacks
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DOI: 10.1016/j.foodqual.2020.104113
Abstract: Abstract Emotional response is dependent on context and the individual. Increasingly consumer scientists are collecting emotional response data as it gives deeper insights over liking concerning engagement with food products. This research investigated the impact… read more here.
Keywords: tea break; response; mixed reality; consumer ... See more keywords