Examining the antecedents of sport team brand equity: A dual-identification perspective
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DOI: 10.1016/j.smr.2017.07.010
Abstract: Abstract Although the practice of building brand equity in the context of professional sport teams is popular, the formation of sport team brand equity in the sport marketing literature is still relatively unknown and incompletely… read more here.
Keywords: team; team brand; sport team; sport ... See more keywords