Linking sport team sponsorship to perceived switching cost and switching intentions
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DOI: 10.1080/16184742.2017.1318410
Abstract: ABSTRACT Research question/purpose: Although literature has focused on the impact of sponsorship on the customers’ purchase intentions, the impact of sport team sponsorship on switching intentions on service providers remains a largely overlooked research topic.… read more here.
Keywords: team; sport team; switching intentions; team sponsorship ... See more keywords