Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities
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DOI: 10.1016/j.jbusres.2019.10.070
Abstract: Abstract Over the last decade, social media has evolved from being an interesting technology used mainly for corporate communication and public relations into a proper business tool. One of the most promising areas in this… read more here.
Keywords: social media; technological opportunism; media analytics; technological discontinuities ... See more keywords