Articles with "technological opportunism" as a keyword



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Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities

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Published in 2020 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2019.10.070

Abstract: Abstract Over the last decade, social media has evolved from being an interesting technology used mainly for corporate communication and public relations into a proper business tool. One of the most promising areas in this… read more here.

Keywords: social media; technological opportunism; media analytics; technological discontinuities ... See more keywords