Technology Dualities and Paradoxes in Digital Well-Being: Analysis of Discourses of Digital Well-Being Market Offerings
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DOI: 10.1177/02761467251356660
Abstract: As digital technology becomes increasingly omnipresent in virtually every aspect of market and social life, macromarketing's focus on consumer well-being is shifting to encompass the implications of hyper-digitalization in marketing and consumption. This study addresses… read more here.
Keywords: technology; technology dualities; consumer; market ... See more keywords