This is not me! Technology-identity concerns in consumers’ acceptance of autonomous vehicle technology
Sign Up to like & getrecommendations! Published in 2020 at "Transportation Research Part F: Traffic Psychology and Behaviour"
DOI: 10.1016/j.trf.2020.06.005
Abstract: Abstract The relationship between drivers and their cars is increasingly personal, where the cars become an extension of the drivers’ self-identity. However, the penetration of autonomous vehicle (AV) technology threatens consumers’ self-identity as expressed by… read more here.
Keywords: technology identity; vehicle technology; identity; consumers acceptance ... See more keywords