Using eye-tracking technology in Neuromarketing
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DOI: 10.22336/rjo.2023.2
Abstract: The aim of this review is to highlight the importance and benefits of eye tracking in Neuromarketing, by analyzing research papers and articles from international databases such as Scopus, PubMed, Elsevier, Springer and Science Direct.… read more here.
Keywords: using eye; eye tracking; technology neuromarketing; tracking technology ... See more keywords