Technology product coolness and its implication for brand love
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102258
Abstract: Abstract Increased similarity of features of technology products has led to a waning of unique differentiating factors. In an absence of any tangible unique selling proposition, coolness has emerged as one of the compelling differentiators.… read more here.
Keywords: technology product; brand love; technology; coolness ... See more keywords
The impact of information technology on product innovation in SMEs: The role of technological orientation
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DOI: 10.1080/00472778.2020.1793550
Abstract: Previous studies report mixed results about the effect of information technology (IT) on product innovation performance in SMEs. We propose that firms’ technological orientation can explain why som... read more here.
Keywords: technology product; information technology; product innovation; technological orientation ... See more keywords
Fuzzy EOQ model of a high technology product under trial-repeat purchase demand criterion
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Modelling and Simulation"
DOI: 10.1080/02286203.2017.1407991
Abstract: Abstract Accurate prediction and knowledge of adoption pattern is critical to formulate inventory strategies for any technology product. Prior researches in this area recommended that aggregate level demand models often forecast imprecise sales figure. We… read more here.
Keywords: technology product; trial repeat; eoq model; technology ... See more keywords