Technology ventures' engagement of external actors in the search for viable market applications: On the relevance of Technology Broadcasting and Systematic Validation
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DOI: 10.1016/j.jbusvent.2021.106145
Abstract: Abstract In order to succeed, technology ventures need to find a profitable market application for their technology. Although external market actors may provide important information for the identification and validation of potential technology-market combinations, it… read more here.
Keywords: technology ventures; technology broadcasting; systematic validation; technology ... See more keywords