Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016
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DOI: 10.1080/10810730.2022.2077863
Abstract: Televised direct-to-consumer advertising for prescription drugs (hereafter DTCA) are among the most widespread forms of health communication encountered by American adults. DTCA shape public understanding of health problems and support the commercial interests of pharmaceutical… read more here.
Keywords: direct consumer; drug benefits; televised direct; drug ... See more keywords