Therapeutic Value of Drugs Frequently Marketed Using Direct-to-Consumer Television Advertising, 2015 to 2021
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DOI: 10.1001/jamanetworkopen.2022.50991
Abstract: This cohort study assesses whether drugs with the most direct-to-consumer television advertising represent advances over existing treatments. read more here.
Keywords: consumer television; television advertising; direct consumer;
The Television Advertising Framework in Malaysia and The Salience of Ideals for Malay Muslims and Malaysians: A Framing Perspective for Nation Building
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DOI: 10.17576/jkmjc-2018-3403-09
Abstract: Malaysia has the ambition to be a developed country by 2020. The goal of creating a cohesive, united, and ethical community is accentuated in the country’s Eleventh Malaysia Plan that is part of the nation’s… read more here.
Keywords: malaysia; framework; nation; television advertising ... See more keywords