Measurement matters: difficulties in defining and measuring children’s television viewing in a changing media landscape
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DOI: 10.1177/1329878x17693932
Abstract: Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how… read more here.
Keywords: television viewing; television content; measurement; internet ... See more keywords