Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement
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DOI: 10.1080/02650487.2016.1225332
Abstract: Applying the self-construal (SC) temporal match effect to a cause marketing context, this study investigated the conditions under which cause-related marketing campaigns generate stronger altruistic attributions of sponsor motives and subsequently purchase intention. As major… read more here.
Keywords: cause; product; duration; effect ... See more keywords
Photonic generation of a microwave waveform with an ultra-long temporal duration using a frequency-shifting dispersive loop.
Sign Up to like & getrecommendations! Published in 2022 at "Optics express"
DOI: 10.1364/oe.449472
Abstract: A photonic approach to generate a linearly chirped microwave waveform (LCMW) with an ultra-long temporal duration is proposed and experimentally demonstrated. The microwave waveform generation is achieved based on spectral-shaping and wavelength-to-time (SS-WTT) mapping by… read more here.
Keywords: temporal duration; ultra long; microwave waveform; long temporal ... See more keywords