Critical success factors of temporary retail activations: A multi-actor perspective
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DOI: 10.1016/j.jretconser.2017.09.005
Abstract: Temporary retail activations have been increasingly adopted by brands as an innovative experiential marketing strategy to engage existing and new customers. Through a series of in-depth interviews with multiple-actors (agency executives, brand managers, and consumers),… read more here.
Keywords: temporary retail; success factors; success; retail activations ... See more keywords