Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups
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DOI: 10.1080/17543266.2017.1423518
Abstract: ABSTRACT The consumer’s emotional state after purchase/non-purchase is affected by regret, a negative emotion leading to dissatisfaction, negative word of mouth, and diminished intention to buy the brand again. This study compared tendency to regret… read more here.
Keywords: tendency; tendency regret; adoption; compulsive buying ... See more keywords