Naturally leading: a content analysis of terms, themes and word associations in Natural American Spirit advertising, 2000–2020
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DOI: 10.1136/tobaccocontrol-2021-056938
Abstract: Background Natural American Spirit (NAS) is a cigarette brand distinguished by supposed ‘natural’, ‘additive-free’ characteristics, marketing of which is tied to misperceptions of reduced harm. In 2017, NAS’s manufacturer agreed (with the Food and Drug… read more here.
Keywords: agreement; terms themes; american spirit; post agreement ... See more keywords