A brand storytelling approach to Covid-19's terrorealization: Cartographing the narrative space of a global pandemic
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DOI: 10.1016/j.jdmm.2020.100484
Abstract: Abstract This paper offers a brand storytelling or narratological account of the Covid-19 pandemic's emergence phase. By adopting a fictional ontological standpoint, the virus' deploying media-storyworld is identified with a process of narrative spacing. Subsequently,… read more here.
Keywords: approach covid; storytelling approach; brand; terrorealization ... See more keywords