Empirically testing for niche sports
Sign Up to like & getrecommendations! Published in 2024 at "Sport Management Review"
DOI: 10.1080/14413523.2024.2395578
Abstract: ABSTRACT Although niching has been well explored across the marketing, strategy, and consumer behaviour literature, its application in the sport context to date has been atheoretical, resulting in pervasive inconsistencies within the sport marketing literature.… read more here.
Keywords: testing niche; sport; niche sports; niche ... See more keywords