Roles of Review Numerical and Textual Characteristics on Review Helpfulness Across Three Different Types of Reviews
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DOI: 10.1109/access.2019.2901472
Abstract: Understanding what factors make a helpful online review is critical to increase sales and drive revenue for online retailers. This paper examined the impacts of both reviews’ numerical and textual characteristics on review helpfulness across… read more here.
Keywords: textual characteristics; numerical textual; review; across three ... See more keywords