Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews
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DOI: 10.1177/0047287518768456
Abstract: The online travel review has become one of the most influential information sources for travelers’ decision making. This research primarily aims to examine the relationship between review textual content concreteness and review helpfulness in the… read more here.
Keywords: textual content; online travel; content concreteness; review ... See more keywords