Factual text and emotional pictures: overcoming a false dichotomy of cigarette warning labels
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DOI: 10.1136/tobaccocontrol-2016-053563
Abstract: Background In reviewing the first set of pictorial warning labels in the USA, the courts equated textual labels with facts and information, and images with emotion. This study tested the differences in perceived informativeness and… read more here.
Keywords: warning labels; perceived informativeness; textual labels; cigarette warning ... See more keywords