Technology Adoption in the Digital Entertainment Industry during the COVID-19 Pandemic: An Extended UTAUT2 Model for Online Theater Streaming
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DOI: 10.3390/informatics9030071
Abstract: While the digitalization of products and services in the entertainment industry has gained momentum in the last decades, online theater streaming is a relatively new phenomenon boosted by the COVID-19 restrictions, which created new market… read more here.
Keywords: theater streaming; entertainment industry; technology; theater ... See more keywords