Applying augmented reality (AR) technologies in theatrical performances in theme parks: A transcendent experience perspective
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DOI: 10.1016/j.tmp.2021.100889
Abstract: Abstract This study aims to investigate the attributes of AR theatrical performance in theme parks that impact a visitor's emotional experience and how it would do so. Data were obtained from tourists who had experienced… read more here.
Keywords: theatrical performances; transcendent experience; theme parks; theme ... See more keywords