An investigation on customer revisit intention to theme restaurants
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DOI: 10.1108/ijchm-11-2016-0630
Abstract: Purpose We examined theme restaurant customers’ decision-making process in light of the theory of planned behavior (TPB) model. Design/methodology/approach This investigation is conducted by an on-site survey with 357 theme restaurant customers who have dining… read more here.
Keywords: investigation; model; revisit; intention ... See more keywords