Quitting on TikTok: Effects of Message Themes, Frames, and Sources on Engagement with Vaping Cessation Videos
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DOI: 10.1080/10810730.2024.2394774
Abstract: This study examined how message themes, frames, and sources in vaping cessation videos on TikTok influenced positive (i.e. likes, shares, positive comments regarding quitting vaping) and negative video engagement (i.e. negative comments regarding quitting vaping).… read more here.
Keywords: quitting vaping; vaping cessation; message themes; themes frames ... See more keywords