Voluntary simplicity: a content analysis of consumer comments
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-04-2020-3749
Abstract: Purpose The voluntary simplification (VS) movement has stemmed from Western societies and gained momentum in the 1980s, but the trend has failed to become a primary perspective for most consumers. The accompanying concepts of conscious… read more here.
Keywords: analysis; simplicity; themes literature; consumer ... See more keywords