The influence of implicit self-theories on consumer financial decision making
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DOI: 10.1016/j.jbusres.2018.08.016
Abstract: Abstract This research investigates the influence of implicit self-theories of personality on consumers' financial decisions. We show that consumers who believe that personality traits are malleable (i.e., incremental theorists) prefer riskier investments because they are… read more here.
Keywords: influence implicit; implicit self; theories consumer; self theories ... See more keywords