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Published in 2018 at "Management Decision"
DOI: 10.1108/md-12-2017-1277
Abstract: Purpose – The purpose of the paper is to suggest a novel framework of consumer confusion based on the appraisal theories of emotions. Extant theoretical and empirical evidence on confusion continues to be vague on…
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Keywords:
consumer confusion;
theories emotions;
appraisal theories;
consumer ... See more keywords